How to Make Great Video Posts for Social Media

May 6, 2019

The Power of Video in Social Media Marketing

Social media platforms have become the go-to channels for businesses and consumers worldwide. With millions of active users engaging with content every day, leveraging the power of video is essential to amplify your online presence. LL marketing SEO design is here to help you master the art of creating outstanding video posts that captivate your audience.

Understanding Your Target Audience

Before diving into the process of creating video posts for social media, it's crucial to understand your target audience. Identifying their preferences, interests, and pain points will allow you to tailor your content to their specific needs, maximizing engagement.

Choosing the Right Social Media Platform

Not all social media platforms are created equal. Each platform caters to a different demographic and offers unique features. By selecting the right platform for your business, you can optimize your video posts for maximum reach and impact.


With over 2.8 billion monthly active users, Facebook provides a vast audience base for your video posts. Consider utilizing features like live streaming, autoplay, and eye-catching visuals to capture attention and encourage sharing.


Instagram has quickly become a hub for visual content, making it an ideal platform for sharing captivating video posts. Use Instagram Stories, IGTV, and short, attention-grabbing clips to engage your audience and drive brand awareness.


As the second most popular search engine after Google, YouTube offers tremendous potential for businesses. Create informative and entertaining video posts, optimize them with relevant keywords, and leverage YouTube's SEO-friendly features to increase visibility.

Planning and Scripting Your Video

Before pressing record, meticulous planning and scripting ensure your video delivers the desired message effectively. Whether it's a tutorial, product demonstration, or brand story, a well-thought-out script sets the foundation for a successful video post.

Optimizing Video Length and Format

Attention spans on social media are limited, so optimizing video length is crucial. Short and concise videos tend to perform better, typically ranging from 15 to 60 seconds. However, specific platforms like IGTV or YouTube may allow for longer videos. Additionally, ensure your videos are in a mobile-friendly format, easily viewable across devices.

Creating Engaging Visuals

The visual aspect of your video posts is crucial in capturing your audience's attention. Incorporate high-quality images and graphics, utilize compelling color schemes, and experiment with visually appealing transitions to enhance the overall video experience.

Captivating and Informative Thumbnails

A captivating and informative thumbnail is the gateway to attracting viewers to your video post. Craft visually striking thumbnails with relevant text, bold colors, and vibrant imagery to entice users to click and explore your content further.

Adding Captions and Subtitles

Captions and subtitles enhance accessibility and make your video posts more engaging. Accompany your videos with accurate captions or subtitles to cater to a broader audience, including those who watch videos without sound or are hearing impaired.

Optimizing Video Descriptions and Tags

When uploading your video to platforms like YouTube, optimize the description by including relevant keywords, CTAs (calls-to-action), and links to your website or social media profiles. Choose descriptive tags that align with your content to improve its discoverability and SEO performance.

Promoting Your Video Posts

Even the most exceptional video posts need promotion to gain traction on social media. Leverage the following strategies to maximize the reach and engagement of your video content:

Utilize Influencer Marketing

Collaborate with influencers who align with your brand to promote and share your video posts with their dedicated followers. Their credibility and established audience base can significantly boost the visibility and credibility of your content.

Paid Advertising

Consider investing in paid social media advertising to expand the reach of your video posts. Platforms like Facebook, Instagram, and YouTube offer powerful targeting options to ensure your content reaches the right audience.

Share and Engage

Make it a habit to actively engage with your audience by responding to comments, messages, and shares. Encourage viewers to share your videos, and strategically incorporate social sharing buttons to facilitate easy content distribution.


Extend the reach of your video posts by cross-promoting them on different social media platforms or within your website. Promote your YouTube channel on Facebook, embed Instagram videos on your blog, and explore collaboration opportunities with relevant businesses.

Analyzing and Iterating

Monitoring the performance of your video posts is essential to understand what works best for your audience. Leverage analytics tools provided by social media platforms to gain insights into engagement, reach, demographics, and viewer behavior. Make data-driven decisions and iterate your video content strategy to continually improve your results.


Creating great video posts for social media is a powerful way to establish your brand's presence and engage with your target audience. By understanding your audience, choosing the right platform, planning and scripting your videos, optimizing their format, and promoting them effectively, your video posts will have the potential to outrank your competitors and boost your online visibility. Trust LL marketing SEO design to guide you through the process and enhance your digital marketing strategies!